MANDARINA DUCK – Online brand awareness and increasing sales Tools: Affiliation, Cobranded Situation at the start Mandarina Duck is known in Germany as a bag and suitcase brand in classic retail shops. This awareness could be expanded to the online sector to increase sales. Setting targets Mandarina Duck's online shop should be directly targeted to potential customers, to increase brand awareness and to connect existing customers more strongly to the brand. This is the only way to increase sales. The target group is largely female, dynamic, young and well-off. Approach The intenet is becoming an increasingly significant tool in the marketing of fashion products in Germany. More and more brands are putting a significant portion of their media budgets into the online arena. This way they reach new, potential customers that no longer feel connected with more classic media approaches. 52.3% of internet users (19.15 million people) are interested in fashion. The next step was to do a market analysis. Following the results, website texts were edited, partnership marketing and affiliate marketing implemented.