Involving influencers for the Range Rover Evoque Style campaign
The concept and promotion of a creative campaign on leading fashion blogs, which asked
readers to describe the coolest locations (restaurants, clubs, etc.) in their cities, promoted
the launch of the the Range Rover Evoque Style, increasing its appeal for a young, urban
audience and creating a link with the fashion world. A social media campaign was designed
to promote the contest and create a positive image of the Range Rover Evoque Style within
the target audience.
Creation of an online promotion strategy for Italian holiday villas
We created an online promotion concept for the German market, using some of the most?important online marketing tools including:
• Search Engine Marketing to push traffic to?the website and increase bookings
• Online PR to increase brand visibility and build brand?reputation
• Newsletter marketing, one of the most effective online marketing tools (layout, design, content, creation of database)
Press office and backstage video for Strenesse at Berlin Fashion Week
In the objective of creating content and increasing visibility and buzz during the Berlin?SS 2011 Mercedes-Benz Fashion Week, we organized a press event featuring influential fashion?bloggers. Bloggers were invited onto the catwalk, as well as being invited to interview the?designers. A backstage video of the fashion show was also created.
Urban lifestyle and elegance – Strellson meets Bianchi
In the objective of promoting the collaboration between Strellson and historical Italian cycle company Bianchi, we created an online contest, allowing participants the opportunity to discover and win key products from the Strellson/Bianchi collection. Targeted fashion bloggers in four key European markets were engaged to communicate the contest, generating interest in the brand and increasing overall visibility.
During this Fashion Week season Patrizia Pepe launched their new Autumn Winter 2012/2013 collection “Breakfast in the Moon”.
We took care of the online PR in this context, spreading the news in Germany and thus creating awareness for the new collection. With outstanding results: Some of Germany’s most important bloggers covered the story.
Creating online buzz across Europe
Through a targeted online campaign, in collaboration with influential fashion bloggers and using a multi-channel communication strategy, we increased the online presence and visibility of the Patrizia Pepe brand all over Europe (Germany, Netherlands, France, Poland.)
Boosting online sales in Germany and France
One of the most active online fashion brands, Patrizia Pepe has, since 2010, been boosting their online performance through AdforStyle with continually increasing results. AdforStyle has become the principal tool for Patrizia Pepe in their objective to reach their online sales objectives within the German and French markets.
