We created an online promotion concept for the German market, using some of the most?important online marketing tools including:
• Search Engine Marketing to push traffic to?the website and increase bookings
• Online PR to increase brand visibility and build brand?reputation
• Newsletter marketing, one of the most effective online marketing tools (layout, design, content, creation of database)
We created a tailor-made media plan to promote Woolrich as well as the sub-brands Penrich and BD Baggies in Italy, aiming to achieve Woolrich´s targets through channels such as fashion and inspirational blogs. The creation of advertorials for publication on these blogs provided support for the campaign.
Newsletter marketing, one of the most effective online marketing tools, was central to our strategy for promoting the German region of Saxony to Italian tourists. In addition to the creation of a newsletter (text and layout) we were active in the creation of new business-to-business and business-to-consumer leads.
In 2010, La Perla chose AdforStyle Performance to boost sales from its online shop in the main European markets. AdforStyle allowed La Perla to reach its target audiences and sales objectives through fashion-specific, high profile publishers.
Da tempo i media si occupano di questo fenomeno, un nuovo stile di vita che raccoglie sempre piú adepti nella societá tedesca ed in Europa, i LOHAS (Lifestyle of Health and Sustainability). Non é una setta, ma un modelllo di vita basato sulla sotenibilitá, sul cibo sano e sul rispetto dell’ambiente. Qualche marketing manager lo vede ancora come un trend temporaneo. Non la pensa cosà peró Martin Albrecht, della societá di consulenza Touchpoint di Düsseldorf, che ha pubblicato insieme all’istituto di ricerca online Innofact lo studio “LOHAS Monitorâ€.
