Furla

The Milan Fashion Week was the perfect framework for the presentation of Furla’s new It-Bag: The ‘Furla and I’ was showcased at an unconventional catwalk organized by the artist Sissi.

 

Thanks to our close-knit network of bloggers and media contacts we could make sure that influencers from all over the world joined Furla for the Press Days and the accompanying event. Furthermore we managed the online PR around the event and the launch of the ‘Furla and I’. An Extensive online buzz was created reaching from high-end magazines to popular fashion blogs, also integrating social networks like Twitter.

 

Furla for Saks Fith Avenue

In collaboration with iconic fashion destination Saks Fifth Avenue, Furla launched an exclusive line of limited-edition handbags. The launch was supported by an in-store promotional event at the New York boutique.

We leveraged the publicity surrounding this event and product launch to create online content, drawing on the strength of the Saks name and underscoring the collaboration, resulting in extensive press coverage on European fashion blogs and online magazines

 

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The launch of an innovative new product, the young, colourful Candy Bag, represented the opportunity for Furla to connect to a younger, more trend-conscious audience. The Candy Bag becomes a “Must Have:”

We created an “online drives retail” strategy, involving influential fashion bloggers in three target markets (France, UK and Germany). Using these bloggers as influencers, and creating product-specific retail events, we succeeded in making the Candy Bag a “Must Have” product that subsequently sold out in the target markets.