Introducing the world of Anthropologie to the German audience
The innovative American retail chain known for its unique blend of women´s clothes, accessories and home décor wants to find its way into the central European market and thus launches anthropologie.de, the company’s first non-English online shop.
We created a unique press event in partnership with Berlin’s baking queen Cynthia Barcomi, resulting in extensive online and offline media buzz and a dramatic improvement in brand recognition for Anthropologie within the German market.
A new corporate design and web site
We created a new communication concept as well as a new corporate website, building on the existing corporate identity, promoting the Lineamed brand and its innovative dietary regime in the Italian market.
Press office and backstage video for Strenesse at Berlin Fashion Week
In the objective of creating content and increasing visibility and buzz during the Berlin?SS 2011 Mercedes-Benz Fashion Week, we organized a press event featuring influential fashion?bloggers. Bloggers were invited onto the catwalk, as well as being invited to interview the?designers. A backstage video of the fashion show was also created.
