Introducing the world of Anthropologie to the German audience
The innovative American retail chain known for its unique blend of women´s clothes, accessories and home décor wants to find its way into the central European market and thus launches anthropologie.de, the company’s first non-English online shop.
We created a unique press event in partnership with Berlin’s baking queen Cynthia Barcomi, resulting in extensive online and offline media buzz and a dramatic improvement in brand recognition for Anthropologie within the German market.
Involving influencers for the Range Rover Evoque Style campaign
The concept and promotion of a creative campaign on leading fashion blogs, which asked
readers to describe the coolest locations (restaurants, clubs, etc.) in their cities, promoted
the launch of the the Range Rover Evoque Style, increasing its appeal for a young, urban
audience and creating a link with the fashion world. A social media campaign was designed
to promote the contest and create a positive image of the Range Rover Evoque Style within
the target audience.
Press office and backstage video for Strenesse at Berlin Fashion Week
In the objective of creating content and increasing visibility and buzz during the Berlin?SS 2011 Mercedes-Benz Fashion Week, we organized a press event featuring influential fashion?bloggers. Bloggers were invited onto the catwalk, as well as being invited to interview the?designers. A backstage video of the fashion show was also created.
PR in Germany for Italian traditional and organic foods
Increasing awareness and brand recognition for the Italian brand online and offline, we presented high-quality Pedrazzoli products to the most influential German food editors and magazines, as well as as organizing a sales-driven cooperation initiative between gourmet shops and the Pedrazzoli brand.
Urban lifestyle and elegance – Strellson meets Bianchi
In the objective of promoting the collaboration between Strellson and historical Italian cycle company Bianchi, we created an online contest, allowing participants the opportunity to discover and win key products from the Strellson/Bianchi collection. Targeted fashion bloggers in four key European markets were engaged to communicate the contest, generating interest in the brand and increasing overall visibility.
