Posts Tagged: Claudia Wünsch Communication

60 seconds with…Alexandra

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One of the most followed blogs from Spain is www.lovelypepablog.com. Named after her cute French bulldog Pepa, Alexandra’s blog fascinates with its authentic mix of lifestyle themes and fashion tips. Meet the charismatic blogger in our “60 seconds with..” interview and enter in the world of Lovely Pepa!

What first inspired you to create a blog?

I was a reader of fashion bloggers for a long time, I saw in this type of web the perfect place to show my idea of fashion.

How long have you been blogging?

I´ve been blogging for two years.

How did you choose the name of your blog?

I didn´t want a typical name that contains words like fashion, style or something… and I thought about my sweetie French bulldog Pepa, so Lovely Pepa seems to me the perfect name.

Is blogging your passion, profession or both?

Both right now…, because I update my blog everyday, it´s just like my job…

How have fashion blogs changed since you began?

Oh God, this world has changed a lot since I started… now lots of brands collaborate with bloggers, it´s amazing, everybody wants to collaborate with fashion bloggers!

What message do you feel your blog communicates?

Fashion is funny, this is my favorite way to experience fashion.

Where do you get the ideas for your blog posts?

From everywhere! Everything inspires me a lot!

Has blogging changed your relationship to fashion? If so, how?

Yes, mmm now I buy better , I´m super involved in the fashion world, and I understand better this beautiful world.

What is your favorite aspect of blogging?

Share with my readers my life, and the photography!

What makes a successful post?

I don´t know what makes a post successful, but I think it could be: good pictures, a simple but chic outfit and the best company: Pepa!

Which other blogs do you read on a regular basis?

I read all the blogs listed in my blogroll.

What was your first contact with the fashion industry?

In my first collaboration with the blog, when I traveled to Madrid to collaborate with a very special brand.

For you, what is the world´s most fashionable city?

Mmm well, my favorite city in the world is Rome, but I think the most fashionable city is London.

In your eyes, who is the most creative designer?

John Galiano.

The most timeless designer?

Coco Chanel.

What are your “must haves” of the moment?

A Navajo printed bag, a leopard printed shirt, and a leather jacket.

Do you prefer online or “real-life” shopping?

Both! Why not? :-)

What is your favorite thing to do when you are not blogging?

I love travelling, discover new places, listening to soul music…

Your first thought in the morning?

My boyfriend!

Tic Tac…60 seconds are up! Thank you, Alexandra!

60 seconds with…Reem Kanj

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Five Five Fabulous! International sensation, Reem Kanj, and her sister, Natalya, jet set between London, Lebanon and Dubai to track fashion’s most relevant trends and events. Continue reading to find Reem’s style tips, favorite emerging designers and how she and her sister manage their growing viral success. Meet Reem!

Tell us about the concept of Five Five Fabulous.
I came up with the concept for Five Five Fabulous by accident, it started off as a place to document my struggles in the fashion industry and then evolved into a blank canvas from which I could express my thoughts, opinions and views on the industry.

You cover many different subjects…fashion, beauty, events…what is your favourite thing to write about?
I love blogging about style. It’s also always fun to feature latest campaigns and lookbooks. I have just begun blogging images from my Blackberry photo album as it’s the most used camera I own!

What are the best and worst things about working with your sister?
I actually love working with my sister, mainly because we have such different personalities but we’re really similar when it comes to views on the fashion industry. Don’t get me wrong, it’s not the easiest of collaborations but because we’re such close sisters we can go from screaming to laughing in a matter of minutes.

You spend your time between London, Lebanon and Dubai…how does all this traveling influence your style?
I actually spend most of my time in London, it’s my base, I’ve just moved into a gorgeous flat and don’t want to leave it at all! Dubai is somewhere I love to escape to, even though it’s usually always a business trip, I have so many friends there that it’s counted as pleasure also. Lebanon I’m afraid to say I don’t get to visit very often, however I’m extremely proud to be Lebanese and it’s somewhere I will always consider home.

How has Five Five Fabulous evolved since you founded it?
Five Five Fabulous has evolved in so many ways. The content for one. Now that we’ve grown to an international audience there’s been so many opportunities for original content. For example, blogging about my experiences as an ambassador for Sunsilk and also for Puma. The imagery has evolved a lot also! At the beginning I was experimenting with different layouts, and now I feel as though we have a really strong signature style for our visuals.

What are your future plans for the blog?
I would love to bring in some guest bloggers in the future, maybe make time for some more interview videos and possibly explore the possibilities of expanding what kind of content we cover. Right now I’m just going with the flow.

Who is your favourite emerging designer?
I love Leila Kashanipour and her label ‘LeiVanKash’. Definitely one to watch.

Who, in your opinion, is the most timeless designer?
There is no doubt about it that Chanel is the answer to that question. It will be a happy day for the Kanj sisters when we get to that point in our lives and are able to pop into Paris for a quick Chanel splurge.

You are known for your love of accessories…which jewelry designers are your favourite?
I am in love with Annoushka, a fabulous jewelry designer based in London. She designs the most incredible pieces. I’m also a big fan of Tag Huer for watches. I’ve been wearing Tag’s since I was 11, so I’m very loyal.

What was the best fashion event you have ever attended?
Recently Burberry held a launch for their Burberry Brit store in Covent Garden and it was a wonderful event. I had the pleasure of meeting Christopher Bailey for the first time and my favourite Burberry girl, Cara Delevingne.

What was your last purchase?
I most recently bought a Marc By Marc Jacobs cosmetics bag for a friend’s birthday present and some Hudson pants as a gift for my mum. I was online shopping and for some reason couldn’t decide on anything for myself!

What fashion item will you buy for summer?
I will probably be buying some bright colours for my summer wardrobe. I’m loving the bright trend and feeling brave!

Which trends should we watch out for this Fall/Winter?
Fall 2011 is going to see a definite continuation of colour, it will be toned down however. I always love layering for the autumn and I’m also excited to see how the high street will channel the 40’s trend.

Which celebrity´s style do you admire?
Love, Love Love Blake Lively, she looks fantastic in everything she wears! Also Daisy Lowe, her stylists are a fabulous duo.

Do you prefer online or “real-life” shopping?
To be honest with the lack of ‘free’ time I get and the amount of time I’m online, I’ve begun to embrace online shopping, it’s so convenient and I normally am a lot more open to try new things then if I was in a store.

What importance do social networks have for you?
The utmost importance. I adore the fact that Twitter and Facebook are my answer to ‘micro-blogging’. Also, as I’m normally travelling a lot and have friends and family all over the world, social networks are a life saver for keeping in touch.

What is your top fashion tip?
Always wear your confidence. It’s hard to afford what I blog about daily, so being head to toe in high street standing next to someone dripping in high end, you may feel as though you’re not ‘really’ fashionable. However my confidence has always elevated my fashion choices higher than any high end piece!

What beauty product can´t you live without?
I can’t go anywhere without my Elizabeth Arden 8 Hour Cream, I carry it around everywhere with me and I’m stocked up for months in advance usually.

What is your favourite thing to do when you are not blogging?
I love to cook. I’ve just bought a ton of cook books and love to experiment with new dishes from different cuisines. It’s my second favourite thing to do, and that includes the eating part!

How do you think fashion blogging will change in the next 5 years?
I’m not too sure, but I do hope that Five Five Fabulous will still be a part of it.

Tic Tac…60 seconds are up! Thank you, Reem!

60 seconds with…Jasmin Howell

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Blogging from Australia, Jasmin Howell of Friend in Fashion is passionate about fashion and photography. Here, she shares her fashion and beauty tips and tells us about her love of travel.

How did you get the idea to start your own fashion blog?
I really just started my blog on a whim. I didn’t really know what a blog was when I started.

I was just looking for a creative outlet – a way of capturing my love of fashion and photography and thought a blog would be a good platform.

How did you choose the name of your blog?

My friends always used to come to me for fashion advice, to the point where I was quite literally their Friend in Fashion. The name just kind of stuck.

Where do you hope your career will lead?

Ultimately, I would love to build a career around my love of fashion, travel and food.
My dream job would be to create a travel series, which explore the fashion, food and culture of locations around the world.

Tell us 3 random facts about yourself.

Last year I spent time living in Vietnam
I play the piano, and love to sing
Tennis is my sport of choice – I used to play competitively

How much time do you spend on an average post?

Probably a bit too much. When you think about what goes into a post – shopping, styling, photography and writing, but blogging is a great hobby, which I love.

What are your top 3 fashion blogs?
Zanita
Le Blog de Betty
Stockholm Street Style

What was the best fashion event you have ever attended?

One of my favourite fashion experiences was actually in Berlin. I was invited to host a segment on DW Television and was personally escorted through a fabulous photographic exhibition by Peter Lindbergh.

How would you describe Australian style?

I think there is something quite unique to Australian style, that varies between states. It is heavily influenced by the Australian lifestyle and climate, but also takes guidance from international trends. I think there is an element of fun to Australian style.

In your opinion, what will be the top trend for summer 2011?

As always, I love lots of white is summer, so I hope it is big a trend for 2011. I predict splashes of neon colour, oranges and pinks, plus pretty floral prints.

What is your favourite piece in your wardrobe?

At the moment, I’m loving my Evil Twin faux fur hooded coat – cuddly and warm.

What do you pack to go on vacation?

To be honest, I like to pack as little as possible with me, so that I have lots of space for new shopping purchases. Having said that, I generally tend to pack too many shoes, and when vacationing in summer, my favourite hat, and sundresses.

Do you have a favorite brand?

When it comes to everyday brands, I live in MinkPink, Somedays Lovin and Staple.
When it comes to designer brands, I absolutely adore Miu Miu, Chloe and Camilla and Marc.

Who is your favourite emerging designer?

I’m lucky enough to work with some great emerging talent, Arizona based Monique Martinez is an absolute stand out for me. She does some amazing work with tulle that is simply beautiful.
Perth based Martini + Coz also create some lovely vintage inspired jewelry and handbags.

Do you prefer online or “real-life” shopping?

I like a combination of both. Online shopping is very convenient, and I love the excitement you get, when a new package arrives to your door-step, but I also love to go in-store and try styles for fit and fabric. Generally, once I’m familiar with a brand, I will buy online.

You can´t leave the house without…

My iPhone!

What importance do social networks have for you?

I think social networks are a great way of connecting with my readers, and a more general international fashion-loving audience. Social networking really has broken down geographical boarders, which is fabulous.

What is your top fashion tip?

Confidence is a vital component of style.

What beauty product can´t you live without?

Yves Saint Laurent Touche eclat + Lancome Hypnose mascara

What is your favourite city?

Being a travel bug, I have a lots of favourite cities – all for different reasons.
I love living in Australia – Melbourne truly is a great city.
My most favourite international locations include New York, Tokyo and Nice.

What fashion item do you hope to own one day?

On my wish list has to be a Louis Vuitton luggage set.

Tic tac…60 seconds are up! Thank you, Jasmin!

60 seconds with ….Get up close and personal with top fashion bloggers

An exciting new blogger interview series, 60 seconds with … has been launched by Claudia Wünsch Communication, an online marketing and communication agency based in Berlin, Germany. The interviews, which showcase some of the leading voices in fashion blogging, will be published twice monthly on the agency´s Facebook page and blog.

BERLIN 7.3.2011 To say thank you to all of our fashion bloggers, and to allow a glimpse into the behind-the-scenes of blogging, we are launching a new Blogger Interview series, 60 seconds with…. Meet our favourite fashion bloggers and discover what the industry´s leading voices are saying.

In our agency, social engagement is our daily business. We harness the potential of new media in order to create online communication and engagement strategies for our fashion clients. Over the years, we have developed a close relationship with the top international bloggers in the fashion sphere, working closely with them to assure maximum visibility of our brands.

The interview series allows bloggers a space for personal expression outside of their blogs, and will allow you to see your favourite bloggers in a new light. In 60 seconds, you will hear what they have to say about their work, their dreams and their personal lives.

We invite you to participate in this exciting project by logging onto the Claudia Wünsch Communication Facebook page, or blog.

Currently featured: German blogger Mau of Mau Fashion.
Coming soon: Chinese blogger Nancy Zhang of The Sea of Fertility on March 22nd, and Dutch blogger Leroy Aznam of Comme des Leroi on April 5th.

If you are a fashion blogger and would like to be contacted for an interview, please contact Vanessa Rich at vr@claudia-wuensch.com.

Claudia Wünsch Communication

Founded in 2002, Claudia Wünsch Communication supports international fashion and lifestyle companies in designing their marketing and communications strategies for the international market. The multilingual, multinational team maximizes new media channels to reach target audiences and help companies obtain their expansion goals.

Claudia Wünsch Communication uses an innovative approach to create tailor-made, targeted communication strategies. Strategic networking using interactive channels such as social networks and blogs guarantees maximum visibility and client adhesion.

A commitment to performance accountability, a results-driven approach and years of experience in performance marketing, online and social media marketing and online PR have defined Claudia Wünsch Communication´s place as the leader in innovative communication strategies.