Furla

Furla for Saks Fith Avenue

In collaboration with iconic fashion destination Saks Fifth Avenue, Furla launched an exclusive line of limited-edition handbags. The launch was supported by an in-store promotional event at the New York boutique.

We leveraged the publicity surrounding this event and product launch to create online content, drawing on the strength of the Saks name and underscoring the collaboration, resulting in extensive press coverage on European fashion blogs and online magazines

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The launch of an innovative new product, the young, colourful Candy Bag, represented the opportunity for Furla to connect to a younger, more trend-conscious audience. The Candy Bag becomes a “Must Have:”

We created an “online drives retail” strategy, involving influential fashion bloggers in three target markets (France, UK and Germany). Using these bloggers as influencers, and creating product-specific retail events, we succeeded in making the Candy Bag a “Must Have” product that subsequently sold out in the target markets.