60 Seconds with…Andrea Martínez Maugard

According to the motto “Fashion is always a comeback” the Chilean fashion blogger Andrea started her Blog Martirio’s way in 2007. Her favorite topics are fashion, cinema and music but finding her inspiration in the fashion of the 60s and 70s she also loves to write about vintage movies starring Catherine Deneuve or other iconic actors.

How long have you been blogging?

I’m blogging since 2007, and I remember when I started no one really knew what was all the fashion blog world about, but I did it because I loved the idea of writing about vintage style, my favorite subject, since Martirio’s Way motto is “Fashion is always a comeback”.

How have fashion blogs changed/evolved since you began?

Uff, when I began you could tell the bloggers’ names all around the world, the same people created like a circle of virtual friendship with fashion and style behind. We posted everyday like twice sometimes, and you had time to visit and left a comment about the post. Today, I can’t even visit all the blogs that I like and neither comment about the articles. There’s so many blogs that you really need a lot of free time to do it!

What importance do social networks have for you?

Well, thanks to my blog I met a lot of interesting people related to fashion and I could started working as a fashion writer and collaborator with publications like “200 Días en Sing Sing” (a cultural spanish magazine) and of course, my job as Editor in “Viste la Calle”, the first street style and coolhunting web in Chile. That was a dream come true, and now we even have our own printed magazine called “Reviste la Calle”.

What was your first contact with the fashion industry?

I remember when I started a lot of people told me that they love to read about 60′s and 70′s fashion, and one of those persons had this huge vintage models online database. She also told me that she liked my posts and everything, and suddenly I realized that she actually was a supermodel in the 60′s, she worked with Rabanne and Cardin, lived in Paris and had her Vogue moments as well; her name is Linda Morand, and time after that I did an interview with her for “Viste la Calle”.

How is the blogger scene in Chile / South America?

Now there’s a lot of girls interested in taking pictures of them and to show their everyday outfits, like a lot of people in the world. I think only a few likes to publish articles on fashion and chilean designers. There’s important examples like “Quinta Trends”, “Como te vistes”, “1,2,3..Ojo de Águila” and of course, “Viste la Calle”. In Chile, there’s a mix between music, movies, fashion and the social scene as main subjects of important projects like “The Youthquake” and “Anormal Mag” so it’s very interesting to see how fashion leads to other subjects.

For you, what is the world´s most fashionable city?

I love Valparaiso and currently live here, but I think that London has to be the most fashionable city in the world. The cultural background, the Swingin’ Sixties, everything started there even the good musicians and legendary bands. If you watch “Blow Up”, “What’s new Pussycat?” or any Bond movie, the scenes and styling are cool and original, so I have to go with London.

Where do you turn for inspiration? (books, magazines, art…)

Mostly vintage magazines like “Paula” (a chilean fashion mag from the sixties), past and current issues of Vogue, fashion icons like Catherine Deneuve, Anna Karina, Françoise Hardy, photographers like Brad Elterman or William Claxton and movies; I take a loooot of inspiration discovering old and new movies from Korea, Italy and Hollywood.

Which other blogs do you read on a regular basis?

I like to read everyday “The Fashion Spot”, a social network based on fashion but everyday I discover a new blog so I have a lot to read and I keep this blogs on bookmarks that I discover all week long.

Where do you get the ideas for your blog posts?

I like to have different sections on my blog, and one of my favorites it’s called “It’s not the same but it’s the same”, and basically I compare two pictures from the past and present with similar style, models, dresses, etc. Many people ask me how I get the idea of the perfect picture for the comparisons but I have no clue hahaha; I just watch a picture and instantly remember some other and started to look for that one. Pure eye training maybe, who knows.

Which designer would you love to meet?

I think all my favorites are gone (Yves Saint Laurent, Ossie Clark) but from now I would like to meet Tom Ford. He’s talented in fashion and movies, my two favorite subjects and also he’s incredibly sexy.

What was the best comment you ever received from a reader?

I think all the comments are really lovely. I started this blog only with my ideas and my crazy love for vintage and it was nice to see that other people love the past so much as me; but twice my blog was named one of the best fashion sites by two TV shows, and that’s one of the most flattering things that has happened to me.

Where do you think your fashion career will lead?

Hopefully to write in as many fashion projects as I want to. Now I’m really happy and focused in my fashion writer skills, just after a year since I had a more conservative work with an office and a bored life. Now the office is at home with all my inspiration and as many time to write as I want, and I have at least two new collaborations coming soon.

What is your favourite thing to do when you are not blogging?

I like to watch movies. I had my italian giallo phase, my korean horror phase is now on works, and I love to read biographies. My favorites are “Brando”, Pamela Des Barres’ “I’m with the band” and “The secret diaries of Catherine Deneuve”. I’m still waiting for an Al Pacino bio.

Describe your favourite shoes.

High heels patent leather mary jane pumps. That’s it.

The most timeless designer?

Yves Saint Laurent. From Frida Giannini to Azzaro, everyone has a piece inspired by the french designer in any of their collections.

 Tic Tac…60 seconds are up! Thank you, Andrea!

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