Archive for January, 2012

60 seconds with…Valentine

Valentine from the blog Hello it’s Valentine lives in a colorful and glittery world. This smiling little French creature loves to walk through the majestic city of Paris and take pictures of her bubbly outfits. But not only is her blog about fashion, Valentine also gives her readers travel tips and even advice about how to decorate a home. Enter Valentine’s world and find out more about her interests and inspirations in “60 seconds with…”

How did you get the idea to start your own fashion blog (www.helloitsvalentine.com)?

Quite simply by the acquisition of a small digital camera, with which I photographed anything and everything.
I wanted to share my pictures, and the idea of a “catch-all” blog came to my mind.
At the beginning the blog was not really focused on “fashion”. It took me a while to find my editorial line.

Describe your blog in 3 words.

Bubbly Colourful Parisian.

What is your favorite aspect of blogging?

Taking pictures, talking with young women from all parts of the world, meeting people, going to events that I would never have gone to if I were not blogging, being curious about what is happening around me and be inspired by all these things…
Blogging is based on sharing: having time for yourself is good, but having time to communicate with others is even better!

Who inspired your fashion sense?

Everyone and no one!
Women in the street, in the subway etc.. are my main source of inspiration (without mentioning Streetstyle blogs).
If I had to mention only one person who inspires me, that would be my mother. She has an incredible sense of style. By observing her, I learned how to apply makeup, accessorize my outfits …
Besides, I’m so proud of her: she is an artist, and her relationship with colors is pretty amazing. It depends on the moment, the phases… She and I are very connected, and her relationship to fashion has clearly rubbed off on me.

Has blogging changed your relationship to fashion? If so, how?

Of course: the opinion of yourself that you get through pictures changes a lot of things!
To look at yourself in a mirror and to look at a picture of yourself on a computer screen are two different things! We are much more critical in the second case: we are more impacted by what looks good and especially what’s wrong!
In addition to blogging, I grow up and began to sharpen my tastes, my expectations of a garment or an accessory.
And of course, to watch what others can do is an inexhaustible source of joy and ideas!

What are the advantages and disadvantages of blogging?

Fortunately, there are much more advantages than disadvantages!
I met many true friends thanks to blogs and events where you can meet new people. Without mentioning the lovely gifts, etc.. but I don’t want to ramble on about it.
Because it is inevitable to be criticized when you expose yourself on the Internet, I would say that this is the only disadvantage.
Girls can be harsh, awkward or just aggressive in their comments. It’s a pity because it won’t change anything for passionate people who will continue anyway.

What makes your style unique?

I do not have the pretention to describe my style as unique: it is not.
I wear what I like above all (by trying to be attractive).To dress (so as putting makeup and doing your hair) is a chance when you have the means to vary the pleasures.
Unique or not, I’m having fun. Good for me if you think that I have style.

What is your top fashion tip?

Avoid at all costs following trends, especially when people annoy you with “DOs” and “DON’Ts”.
To know how to make choices in fashion is the best advice I can give: there are some things that are good to take, but remember: leave the wrong aside! ;)

What is your favorite thing in your closet?

My collection of dresses, all the colors of the rainbow in the sky … It makes me happy!

Where do you turn for inspiration?

Lookbook.nu? haha
Honestly, I love to open the Glamour UK: the fashion pages are often very inspiring, because the pictures are well done.

Whose personal style do you admire most?

Frida Kahlo, the painter (even if she is not alive anymore). She could wear the Tehuana outfit very well, and wore her hair braided with lots of flowers in it.
Her life has been one long ordeal of suffering, but she was physically fit and always primed.
You are forced to admire her, few women in her case would have been so pretty.

What is your favorite decade in fashion? Why?

The 50s and 60s : because of the very feminine and easily wearable dresses.

Which advice would you give to someone who would like to launch a fashion blog?
Working on the design of your blog is more than important. I do not look at blogs sometimes just because the design is over the top and gives me headache.
The quality of the pictures is also important to me, I am almost ashamed of my beginnings when I had no critical sense on my pictures…
And of course: starting a blog is a great adventure: but be diligent! Nothing comes easily to you if you do not commit yourself seriously.

You will soon be in Berlin, what do you expect from this city?

This is the second time I go there with my boyfriend.
This was the first city we visited together as a couple. Our first love weekend abroad: magic!
I hope that we will visit more than we already have, that we’ll go cycling (our common passion) and have a drink with my Berlin friend, Maggie (and blogger! www.hoardoftrends.com)
Berlin is so atypical, both modern and rooted in its history … It’s always interesting to see how it is elsewhere and to discover the world.
Berlin, we are on our way!

Tic Tac…60 seconds are up! Thank you, Valentine!

60 Seconds with…Ella

Before studying at Central Saint Martins Ella did an internship for a fashion brand in Paris where she decided to start writing a blog. La Petite Anglaise (www.ella-lapetiteanglaise.com) is both, a personal fashion diary and a platform to write about everything that inspires Ella. The aim of La Petite Anglaise is to combine high fashion with street fashion. Discover more about Ella, her style, her inspiration and interests in “60 seconds with”.

What first inspired you to create a blog?

Writing and fashion have always been my two great loves and I always dreamt of writing for my favourite fashion magazines. I was desperate to give fashion journalism a go and realised that Anna Wintour probably wasn’t going to fall over herself to hire an eighteen year old with no experience so I decided to take matters into my own hands by starting a blog.

How did you choose the name of your blog?

Although I decided that I wanted to start my own blog I spent months and months procrastinating on the grounds that I had nothing remotely interesting to write about. Then in June 2010 I managed to snag an internship at up-and-coming designer brand, Baron Baronne in Paris which finally motivated me to start writing. The name seemed fitting as I was an English girl alone in Paris (and it sounded quite cute) and after that I couldn’t exactly change it!

Who is your target audience?

I don’t really have a specific target audience. To be honest I’m thrilled if anyone at all finds La Petite Anglaise interesting! I’d say that the majority of my readers are female and between the ages of 15 – 30 but as the blog has grown (and I’ve got the hang of Google Analytics) I’ve found my audience to be much broader than I first thought. I find that my readers range from other 20 year old Londoners to middle aged men living on the other side of the world.

What message do you feel your blog communicates?

I think, or at least I like to think, that La Petite Anglaise combines high fashion with high street fashion in a way that it’s accessible, fun and hopefully interesting. My aim is basically to share my own experiences in the fashion industry and anything else fashion-related that inspires me with my readers.

Is blogging your passion, profession or both?

Blogging is predominantly my passion but over the past year I’ve learnt a lot more about how it can actually developed into a profession. Whether or not La Petite Anglaise ever becomes more of a business than a passion, it has definitely had a huge impact on my professional life. Blogging has opened up a lot of incredible opportunities for me such as attending fashion week, writing for other publications and meeting a huge range of other people within the industry and for that I’m hugely grateful.

Has blogging changed your relationship to fashion? If so, how?

Blogging has had a huge impact on my relationship to fashion. Before I started La Petite Anglaise I had no real concept of how the fashion industry worked. Working with designers, PR’s and publications has taught me exactly how much hard work goes into everything from getting a feature on party dresses ready for print, to getting a collection down the runway. Aside from that doing outfit posts and attending lots of terrifyingly chic events has definitely improved my personal style!

What is your favourite aspect of blogging?

I love sharing exciting new designers and pieces of fashion news with my readers but my absolute favourite aspect of blogging is getting to attend Fashion Week. The shows, the outfits, the parties… it’s like heaven on earth.

What makes a successful post?

It’s impossible to say what exactly makes a successful post. Often I write something that I find fascinating and no one else is remotely interested! I think that the posts people most enjoy are one’s that contain information but don’t take themselves too seriously and aren’t excessively wordy. I usually try to make my posts concise, witty and fun to read with lots of good quality images.

What was the best comment you ever received from a reader?

The comments I most enjoy reading are one’s from people who’ve only just discovered my blog and find it interesting enough to want to return. Complimentary comments on outfit posts never go amiss either!

Who inspired your fashion sense?

My ultimate fashion inspiration has to be Audrey Hepburn. She is the absolute epitome of effortless elegance. I highly doubt her style is remotely recognisable in my own but hey, a girl can dream! My more modern fashion inspirations are Alexa Chung, Olivia Palermo and Kate Moss.

Which other blogs do you read on a regular basis?

I read Style Bubble on a regular basis (who doesn’t!) and Fashion Foie Gras is another favourite. Both are beautifully written and always an excellent source of fashion news.

Which designer would you love to meet?

Last year I spent six months working for fashion consultant, Iman Pasha, and we organised an event in Doha, Qatar which meant I was lucky enough to spend 3 days with Holly Fulton, Mary Katrantzou, Jonathan Saunders and Roksanda Ilincic. They happen to be four of my absolute favourite designers so spending a very intense weekend with them was both a lot of fun and slightly surreal! I would really love to meet Marc Jacobs. I’m totally obsessed with his work and also think he seems like a total riot. I mean, have you SEEN those semi-naked perfume ads?

What is your favorite thing to do when you are not blogging?

When I’m not blogging I’m usually shopping. I have a serious retail addiction. Aside from that my favourite thing to do is go for cocktails and dancing with my girlfriends.

In your opinion, what will be the top trend for summer 2012?

Top trend for Summer 2012? I’m sure that brights are still going to be huge, but the trend that cropped up the most during Fashion Week was 70′s. Holly Fulton, Burberry, Temperley, Jaeger London… It was EVERYWHERE!

Tic Tac…60 seconds are up! Thank you, Ella!